Shira Choir שירה כאר

Shira Choir is a roughly 20-piece vocal ensemble with the motto "Music Made Vocal." Per its website, members also play instruments, read sheet music and study theory; the choir performs at weddings and simchas and its videos have millions of online views. Founder and CEO is Shraga Gold; well-known members include Hershy Weinberger (lead melody, conductor) and Yoel Horowitz (musical director). Its vocal arrangements are especially popular during Sefirah and the Three Weeks.